With asset audience statistics, you can better understand how your text, image, and video properties are relevant to specific customer features. For example, if you are an external vendor running a cycling campaign, you may find that exercise lovers are attracted to pictures of people riding in the mountains rather than pictures of the bikes themselves. . With this knowledge, you google adword agency can adjust your creativity and influence your broader marketing strategy. Once you’ve created maximum-performing campaigns, diagnostic statistics give you insight into unique setup issues that are preventing your ads from showing. Each issue will include suggestions for solutions so that you can move your campaign forward quickly and easily. For example, if your creative materials are not approved, you will be asked to correct them so that you can begin running ads and prevent them from missing conversion opportunities.
Google Ads Stats page. The top headline says “Discover the best audience that responds to your skills,” and the main section shows advertising images of bikes and people riding bikes. Below each ad image are sections of the audience that interact with the ad.
Data audience statistics show how your data is comparable to specific customer segments.
Get started by upgrading your smart Shopping campaigns
In January, we shared an example of how you can upgrade smart shopping and local campaigns to maximum performance to gain access to more inventory and formats on YouTube, text ads, and the Discover channel.
You’ll see a notification in your Google Ads account in the coming weeks when the “one-click” upgrade tool is ready for your Smart Shopping campaigns. You can also access the tools from the Referrals and Campaigns pages. You can start upgrading your local campaign in June.
If you upgrade your Smart Shopping or Local campaign, it will be a new standalone, top-performing campaign that keeps statistics from your previous campaign to maintain consistent performance. The campaign budget and your previous campaign settings will also be taken into account. Visit our Help Center for more details on upgrade options.
Retailers around the world have seen the continued success of Performance Max. Advertisers upgrading Smart Shopping campaigns to maximum performance saw an average 12% increase in conversion value with the same or better return on advertising investment (ROAS).
Estée Lauder logo with all capital letters “ESTÉE LAUDER”.
Estée Lauder Taiwan equips its Performance Max campaigns with new, high-quality creatives and first-party customer data. By strengthening the automation of these critical inputs, Estée Lauder Taiwan achieved a 45% higher ROAS and a 41% lower acquisition cost. The team has completely replaced its Smart Shopping Max Performance campaigns and is using it as a major sales driver in e-commerce. Upgrading your existing Smart Shopping and Local campaigns will help ensure that you can use the extensive inventory and prepare your campaigns for the Christmas season. You can choose when you need to upgrade your campaigns until the automatic upgrade process begins. Smart Shopping campaigns automatically upgrade from July to September, and local campaigns automatically upgrade from August to September. You can also create new maximum-performing campaigns through Google Ads, the Google Ads API, or start this summer through e-commerce partners such as WooCommerce and BigCommerce.
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